‘Roffe goes into each topic in considerable depth
. . . his treatment of each topic is balanced and up to date . . . up-to-date coverage and extensive referencing will commend the book to you.’ Quality Assurance in Education‘Roffe goes into each topic in considerable depth
. . . his treatment of each topic is balanced and up to date . . . up-to-date coverage and extensive referencing will commend the book to you.’ Quality Assurance in Education
‘Roffe is well qualified to offer a book of this nature, given his experiences at Lampeter and his expertise which crosses education and management boundaries. The reading lists are extensive, covering a wide literature. The topics are the key topics one would expect to be covered. The book is a valuable first step and I have no hesitation in recommending it to postgraduate students or managers beginning their e-learning development journey.’ Escalate
‘The book is definitely an essential read for those who see e-learning as a vehicle for capturing the ‘competitive market’ of learners.’ Journal of Adult & Continuing Education
Internet-supported learning is an innovative way for educational enterprises to gain competitive advantage. It allows for reconfiguring delivery without sacrificing the quality of learning. It also opens up a whole set of services for flexible learning. Most institutions, departments, groups and individuals are making the transition to online delivery, but many teachers and decision-makers find that maximizing its use for learning has to be considered in the changing context of increased competition for students and resources. To be successful, it is necessary to develop learning, technology and business in a creative way.
The book provides an insight into the key business dynamics in implementing an e-learning programme. It discusses the development of e-learning for small firms and a variety of other markets. To deliver provision in this area means we must confront conventional issues of overcoming resistance to change and encouraging collaboration, but also a range of business and educational management issues.
Key issues covered include forces driving the need for e-learning; small firms and e-learning; open, distance and flexible learning; innovation and competitive strategy; and quality assurance and evaluation.
Ian Roffe is Professor of Learning and Innovation in the Centre for Enterprise at the University of Wales, Lampeter.