Broadcasting for Wales

The Early Years of S4C

Author(s) Elain Price

Language: English

Genre(s): Media, Film and Theatre

  • October 2022 · 328 pages ·216x138mm

  • · Paperback - 9781786839640
  • · eBook - pdf - 9781786839657
  • · eBook - epub - 9781786839664

About The Book

This is the first study of the early formative years of one of Wales’s most important cultural organisations – Sianel Pedwar Cymru (S4C). The volume chronicles the decisions and activities of the channel during its trial period between 1981–5. Through a detailed study of minutes, correspondence and interviews with individuals who were key to the channel’s development during its early years, it chronicles the many challenges, successes and failures which faced the S4C Authority and its staff as they aimed to create a Welsh-language television service that would meet the desires and needs of the audience in Wales. S4C is no ordinary channel, and no other period in its history portrays this more effectively than the trial period given to it at the beginning of the 1980s.


‘Based on meticulous, thorough research, revealing interviews and an interpretation that demonstrates an understanding of the spirit and circumstances of the period, Elain Price presents the essence of the exciting early years of establishing S4C. This volume depicts and interprets the history of broadcasting from a practical perspective against the backdrop of the political, economic and cultural context of Wales and the Welsh language in the latter quarter of the twentieth century.’

Euryn Ogwen Williams, former S4C Programme Director, in review of the first publication Nid Sianel Gyffredin Mohoni! – Hanes Sefydlu S4C (2016)


List of Illustrations
Chapter 1: The campaign for a Welsh TV channel
Chapter 2 : The early days of the Welsh Fourth Channel Authority
Chapter 3 : First Broadcasts and Audience Response
Chapter 4 : Financial initiatives – securing fair terms and expanding to new areas
Chapter 5: Reviewing the Channel – Opinion Polls and the Home Office Review

About the Author(s)

Author(s): Elain Price

Elain Price is Lecturer in Media Studies at the School of Culture and Communication, Swansea University.

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